Why is it important to have a unique/private label online product?

In the previous article, we had read what is the thing which is very important to have in online – eCommerce. Today we will discuss the first topic with him.

Now understand that if you are selling a product online and you have your own manufactured product or you do not have any such product and you are getting it manufactured by someone as per your choice? Understand that the product you are selling is a unique design that you have created yourself or something that you are getting yourself made from a manufacturer but a limited edition or quantity.

The benefit in this will be that the competition of your product will be reduced, if a customer wants to buy that product from somewhere else then he cannot use it because it is available to me only by passing it on to you, yes there is a possibility that a product with the same feature will be available to the customer. But perhaps your design or pattern is special and the customer will order only from you.

In this case, your profit margin is up to a level, only you can decide, you will not need to look at the rates of other sellers too much. Once branding of your products is done, the customer will not hesitate in buying your products even by paying more, because the customer always searches for good products online. Because physical products are not available, branding your product with a use case increases customer confidence to buy.

The disadvantage may be that if you are manufacturing your product yourself, then the cost of the product may be higher for you, due to which you will need a lot of capital. And you will have to manage so much capital, if you do not have capital then you will not be able to manage all this.

Brand building will not be so easy in this case. Yes, then you will have to do brand marketing in advance, which is very important in today's time, because in today's time, if you think that you can do branding for free, you can create your brand for free through logo or social media. People, this is probably your misunderstanding.

It is not that this cannot happen, just as every ticket checker cannot become Dhoni, similarly every person who works hard will not necessarily become successful, similarly the brand of one person out of millions cannot be banned without anyone. There may be restrictions on branding but not for everyone, so it is very important that you spend a certain amount on brand building.

Now when your product is being purchased by a good number of customers as per your target, then what you have to do is that you should never reduce the quality of your product, do not think at all that you wish to increase the margin by reducing the quality, your The customer is not looking for money, he is using your product, he finds your product unique as he is using your product, always provide the best quality product to the customer, the aim is brand building and customer trust.