Zomato recently highlighted the intensifying competition in the quick-commerce sector, raising concerns about how this trend could affect Blinkit's quest for profitability. Blinkit, formerly known as Grofers, reported an increase in adjusted EBITDA losses to ₹178 crore from ₹103 crore in the previous quarter. However, this rise was anticipated and aligned with the company's strategy to accelerate the expansion of its store network.
Zomato, now known as Eternal, faced a significant setback in its financial performance recently. Let's delve into the details of the sharp decline the company experienced in its January-March quarter of the financial year 2024-25.
What Led to the Decline?
On Thursday, May 1, Eternal reported a staggering 78% year-on-year decline, amounting to ₹39 crore. This decline can be attributed to the substantial investments made in its quick-commerce business, Blinkit. The accelerated investments in Blinkit have impacted the overall financial performance of the company.

Understanding the Numbers
The 78% decline in revenue is a significant figure that highlights the strategic shift in focus towards quick-commerce. By investing heavily in Blinkit, Eternal aims to strengthen its position in the fast-paced delivery segment of the market. While the decline may seem alarming, it reflects the company's long-term vision and commitment to innovation.
The Impact on the Market
Eternal's decision to prioritize quick-commerce reflects the evolving trends in the food delivery industry. With changing consumer preferences and the demand for faster delivery services, the company's strategic investments align with market dynamics. While the decline in revenue may raise concerns, it also signals a proactive approach to adapt to market demands.
The Road Ahead
As Eternal navigates through this period of accelerated investments and financial adjustments, the focus remains on long-term growth and sustainability. The company's strategic decisions and investments in Blinkit demonstrate a commitment to innovation and adaptation in a competitive market landscape.
In conclusion, the sharp decline in revenue reported by Eternal underscores the company's strategic shift towards quick-commerce and accelerated investments in Blinkit. While the numbers may indicate a temporary setback, they also reflect a proactive approach to align with evolving market trends and consumer preferences.
What factors contribute to the rising competition in quick-commerce?
The quick-commerce sector has witnessed a surge in competition due to the growing demand for fast and convenient delivery services. With more players entering the market and offering similar services, companies like Blinkit are facing heightened pressure to differentiate themselves and capture market share.
How will the competition impact Blinkit's profitability?
The increasing competition in the quick-commerce space poses a challenge for Blinkit's profitability. As the market becomes more saturated, companies may engage in price wars and aggressive marketing strategies to attract customers, potentially impacting Blinkit's margins and overall financial performance.
What is Blinkit's strategy to address the competitive landscape?
To navigate the competitive environment, Blinkit is focusing on expanding its store network to enhance its delivery capabilities and reach a wider customer base. By investing in infrastructure and technology, Blinkit aims to improve operational efficiency and customer experience, which could help mitigate the impact of rising competition on its profitability.
What are the potential implications for Blinkit's future performance?
While the current increase in adjusted EBITDA losses may raise concerns, Blinkit's strategic decision to prioritize network expansion indicates a long-term vision for growth and sustainability. By proactively addressing the challenges posed by competition, Blinkit aims to strengthen its position in the quick-commerce market and drive profitability in the future.
In conclusion, the evolving competitive landscape in the quick-commerce sector presents both challenges and opportunities for Blinkit. By staying agile, innovative, and customer-centric, Blinkit can navigate the competitive pressures and position itself for long-term success in the dynamic market environment.
Akshant Goyal, Chief Executive Officer, at Eternal, recently made a statement regarding the intensifying competition in the quick commerce sector. What does this mean for the industry and consumers alike? Let's delve into the details.
Why is competition expected to increase?
Goyal highlighted that the quick commerce sector is the largest consumption category in the country. With the rise of early quick commerce players and the growing demand for fast deliveries, it is no surprise that competition is set to escalate. As next-day delivery companies focus on investing more in faster deliveries, particularly in non-grocery categories, the competition is expected to heat up.
What does this mean for consumers?
For consumers, increased competition in the quick commerce sector can bring about several benefits. With companies vying for market share, consumers can expect to see improved services, faster delivery times, and potentially even lower prices. The focus on enhancing the overall customer experience is likely to drive innovation and efficiency in the industry.
How will companies adapt to the changing landscape?
In the face of intensifying competition, companies in the quick commerce sector will need to stay agile and innovative. This may involve investing in technology to streamline operations, optimizing logistics for quicker deliveries, and expanding product offerings to cater to a wider range of consumer needs. By staying ahead of the curve, companies can position themselves for success in a competitive market.
What can consumers expect in the near future?
As competition in the quick commerce sector continues to intensify, consumers can look forward to a more dynamic and customer-centric experience. From personalized recommendations to faster delivery options, companies will strive to differentiate themselves and capture market share. Ultimately, consumers stand to benefit from the ongoing evolution of the quick commerce landscape.
In conclusion, the statement made by Akshant Goyal sheds light on the evolving nature of competition in the quick commerce sector. As companies ramp up their efforts to meet consumer demands and stay ahead of the competition, the industry is poised for further growth and innovation. Stay tuned for exciting developments in the world of quick commerce!
As the competition in the market continues to intensify, Blinkit has devised a comprehensive plan to address the challenges ahead. Let's delve into the three key mitigation steps that the company will be implementing over the next few quarters.
How will Blinkit Improve Customer Experience?
Blinkit aims to enhance the overall customer experience by focusing on providing a more consistent delivery and fulfillment process. By streamlining operations and optimizing logistics, the company seeks to ensure that customers receive their orders promptly and reliably.
What is the Plan to Increase Product Categories?
To cater to the evolving needs of customers, Blinkit plans to expand the range of product categories available for purchase. By offering a wider selection of products, the company aims to become a one-stop destination for all customer requirements, thereby increasing customer loyalty and satisfaction.
How will Blinkit Expand its Footprint?
In order to reach a larger customer base efficiently, Blinkit will focus on expanding its physical presence through the establishment of new stores. Additionally, the company will enhance its nationwide supply chain to ensure seamless delivery operations across various regions, further strengthening its market reach.
While these mitigation steps are crucial for sustaining competitiveness in the market, it is important to note that they may lead to an increase in cash burn for Blinkit. As the company invests in improving customer experience, expanding product categories, and growing its footprint, the path to profitability may be temporarily delayed.
By strategically implementing these mitigation strategies, Blinkit aims to not only navigate the challenges posed by rising competition but also position itself as a market leader in the long run. Stay tuned for more updates on Blinkit's progress as it continues to adapt and evolve in the dynamic business landscape.